CLAUDIA AFSHAR x MARIUS AURENTI

At the heart of The Natural Edit is the extraordinary materiality of Marius Aurenti micro cement—refined, tactile and incredibly versatile.

There is a beautiful depth and movement to the surface that gives each color its own character, while the performance of the material allows it to move effortlessly between interior and exterior environments. Walls, floors, showers, bathrooms, fireplaces, outdoor kitchens and pools can all be treated in the same continuous language, including wet and highly used spaces. That freedom was incredibly exciting to me. We approached the five colors almost as you would a fashion palette each one distinct in mood and personality, but designed to work together as a sophisticated, highly considered collection.

The launch itself was conceived as an extension of that world.

I wanted guests to experience the collection rather than simply see it, so every detail was considered through the lens of the five colors, the tablescape, florals, linens and napkins, menus, place settings, and individual sample boxes. Color, texture and material were layered in a very intentional way, with each element quietly referencing the palette and atmosphere behind The Natural Edit. Nothing felt added simply for decoration; everything belonged to the same visual story. It became this beautifully immersive expression of the collection almost like creating a set around the material, where every detail, down to the smallest touch, was part of the experience.